The Guiding Message - Wajid Mirza
The Arthur Lawrence Way
continues…
Dear Arturians,
Sun Tzu wrote, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
Arthur Lawrence continues to ride the waves of the unpredictable economy and the challenging marketplace. Fuelled with our own shortcomings, the last two years have been a roller-coaster ride, not suited for faint hearts. However, when you look at the metrics that matter, we finished 2017 with a record year for revenue and an impressive growth rate of 22% over our 2016 performance. More impressive is our 2-year growth rate of 60% which closely tracks with our goals set forth for the Vision 20/20 back in 2015.
As a reminder, the Vision 20/20 is one of the major components of ‘The Arthur Lawrence Way.’ The other two major components are ‘The Soul of Arthur Lawrence’ and ‘Strategy Deployment Process.’ These three components are the building blocks of Arthur Lawrence Way and are utilised as our guiding principles, defining our set of behaviour, values and approach. Our mission is to utilise these pillars to manage the firm and build Arthur Lawrence into a premier organisation.
The recent additions of Jeff Farmer and Salman Alam to the leadership team is part of the plan outlined in our Vision 20/20, and I am excited for the launch of new campaigns, service offerings, and markets coming up in 2018 and beyond. Another exciting achievement by Arthur Lawrence is coming soon on the August 15th 2018.
On behalf of the leadership team, I encourage all of you to be more involved and help us implement the Arthur Lawrence Way, and … let’s continue to keep our focus on our people and clients, business will take care of itself.
Thank you and very sincerely,
Wajid Mirza
Sun Tzu wrote, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
Arthur Lawrence continues to ride the waves of the unpredictable economy and the challenging marketplace. Fuelled with our own shortcomings, the last two years have been a roller-coaster ride, not suited for faint hearts. However, when you look at the metrics that matter, we finished 2017 with a record year for revenue and an impressive growth rate of 22% over our 2016 performance. More impressive is our 2-year growth rate of 60% which closely tracks with our goals set forth for the Vision 20/20 back in 2015.
As a reminder, the Vision 20/20 is one of the major components of ‘The Arthur Lawrence Way.’ The other two major components are ‘The Soul of Arthur Lawrence’ and ‘Strategy Deployment Process.’ These three components are the building blocks of Arthur Lawrence Way and are utilised as our guiding principles, defining our set of behaviour, values and approach. Our mission is to utilise these pillars to manage the firm and build Arthur Lawrence into a premier organisation.
The recent additions of Jeff Farmer and Salman Alam to the leadership team is part of the plan outlined in our Vision 20/20, and I am excited for the launch of new campaigns, service offerings, and markets coming up in 2018 and beyond. Another exciting achievement by Arthur Lawrence is coming soon on the August 15th 2018.
On behalf of the leadership team, I encourage all of you to be more involved and help us implement the Arthur Lawrence Way, and … let’s continue to keep our focus on our people and clients, business will take care of itself.
Thank you and very sincerely,
Wajid Mirza
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